The Ritz-Carlton Hotel Company

The Challenge

Provide consistent branding of The Ritz-Carlton Hotel from promotional gifts to in-room accessories.

The Strategy

Develop a set of high-quality, useful items that would reinforce The Ritz-Carlton's branding in guest rooms as well as throughout the hotel. Corporate gifts would be presented to clients by The The Ritz-Carlton sales team.

The Results

The custom manufacturing of branded hospitality accessories: a leather desk blotter, compendium cover and TV Guide cover embossed with The Ritz-Carlton logo.

A custom oval mouse-pad with The Ritz-Carlton logo and 800 number; and custom manufactured pushpins in a Ritz-Carlton tin.